There are thousands of potential customers that search Google for popular restaurant types every month.
When people are searching Google for terms like “best pizza in Chicago”, they are hungry and ready to buy. When people are on Facebook, they are there to socialize – not to order food. As a result, customers are much easier to convince from Google.
When you rank at the top, you get free exposure to the thousands of people read to buy every month that are searching for restaurants and your cuisine type. You don’t have to pay for every click.
The Restaurant SEO Master Checklist
After powering thousands of restaurant’s online sites, we have it down to a science that we are constantly testing and improving. These are the steps to make your restaurant the most relevant result in Google’s eyes, and show up at the top.
Does your homepage give customers everything they need to make a buying decision
Reviews, FAQs, interactive menu, quality food photography, benefits of your restaurant, details on your market differentiation.
Do you have a dedicated catering page to come up when people are searching for catering in your area?
Are your name, email, phone number, and address exactly identical across your website and the top 10 online directories which list your restaurant?
Do each of your menu items have their own page, so that when people are craving specific dishes on your menu you have a relevant website that comes up?
Do you post reviews containing details on each dish to help the customer make a buying decision, since 70% of people making online orders reference reviews?