How Saffron increased direct online monthly sales by $85,300 by switching to Owner.com

+$3,000,000 Sales

3 Locations

+$1,000,000 Savings on fees

Meet 

Rahul Bhatia

Rahul is grew up in the restaurant industry in India.

When he immigrated to the United States for a better life, he worked in restaurants for years with the dream of one day opening his own to bring his favorite foods from India to his new community in Pennsylvania.

He operates his restaurant with his wife Ruchi and son Rohan.

Why he made the switch

Guest experience

The most important question to Rahul is: what’s best for our guest? He felt they needed to make it easier for regulars to order takeout from them.

Losing money

DoorDash and UberEats were growing rapidly, which meant Rahul was losing well over $20,000 per month in delivery fees

Appealing to younger customers

Rahul’s son Rohan told him that he needed to offer a better online experience to build a bigger customer base of the next generation.

Loyalty program

Rahul wanted to make it better value to order takeout directly from his website rather than third-party apps.

Before Owner

$3,700/m in direct online sales

$45 average check size

0 Top 3 rankings on Google

1

Dated website and online ordering

Saffron’s old website looked amateurish. It didn’t create an experience that was appealing to new customers.

2

Unbranded online ordering

They couldn’t customize their previous Toast system’s look and feel to match their brand.

3

Dated website and online ordering

Saffron’s old website looked amateurish. It didn’t create an experience that was appealing to new customers.

After Owner

$89,000/m in direct online sales

$55 average check size

7 Top 3 Google rankings

1

Top rankings on Google to drive new customers

Every month, Saffron gets over 700 new customers from Google. This is because they rank at the top using Owner’s website builder for all of their target terms – including “best Indian restaurant in PA”, and dozens of their menu items.

2

Branded mobile app

Saffron now has its own branded app, and it’s a hit among regulars. Over 4,000 of his customers downloaded it within 90 days of launching it. In just 4 months, they’ve gotten over 100 5 Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.

3

Loyalty system

Rahul now has a database of his customers, with tens of thousands of them enrolled into his loyalty program. Those customers order directly from Saffron.

“Owner is the best product I’ve ever used.”

“Owner is the best product I’ve ever used. It has helped take our restaurant to the next level. There’s not a week that goes by where I don’t hear from our guests how much they love our website and app because it makes their experience so much easier."

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