In the midst of the pandemic, Saffron rebuilt their online presence using Owner and hasn’t looked back.
Rahul is grew up in the restaurant industry in India.
When he immigrated to the United States for a better life, he worked in restaurants for years with the dream of one day opening his own to bring his favorite foods from India to his new community in Pennsylvania.
He operates his restaurant with his wife Ruchi and son Rohan.
The most important question to Rahul is: what’s best for our guest? He felt they needed to make it easier for regulars to order takeout from them.
DoorDash and UberEats were growing rapidly, which meant Rahul was losing over $20,000 per month in delivery fees (and climbing!)
Rahul’s son Rohan told him that he needed to offer a better online experience to build a bigger customer base of the next generation.
Rahul wanted to make it better value to order takeout directly from his website rather than third-party apps.
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Saffron’s old website looked amateurish. It didn’t create an experience that was appealing to new customers.
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They couldn’t customize their previous Toast system’s look and feel to match their brand.
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Saffron’s old website looked amateurish. It didn’t create an experience that was appealing to new customers.
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Every month, Saffron gets over 700 new customers from Google. This is because they rank at the top using Owner’s website builder for all of their target terms – including “best Indian restaurant in PA”, and dozens of their menu items.
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Saffron now has its own branded app, and it’s a hit among regulars. Over 4,000 of his customers downloaded it within 90 days of launching it. In just 4 months, they’ve gotten over 100 5 Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
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Rahul now has a database of over 10,000 customers, and tens of thousands of them enrolled into his loyalty program. Those customers order directly from Saffron.
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“Owner is the best product I’ve ever used. It has helped take our restaurant to the next level. There’s not a week that goes by where I don’t hear from our guests how much they love our website and app because it makes their experience so much easier."
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