How Talkin Tacos increased direct online sales to $120,000/m by using Owner.com
Mo and Omar founded Talkin' Tacos, which began as a small food truck then quickly became a hit. With their ambition to expand, they needed a strong online presence to support their growth.
+$7,000,000 Sales
+970% Growth
+$435,000 Savings
How Their Online Experience Changed
Before Owner
$4,000/m in direct online sales
$50 average check size
0 app installs
Dated website and online ordering
Talkin’ Tacos old website looked amateur. It didn’t create an experience that was appealing to new customers.
No branded mobile app
They couldn’t customize their previous Toast system’s look and feel to match their brand.
With Owner
$120,000/m in direct online sales
$57 average check size
10,000 app installs
Top rankings on Google to drive new customers
Every month, Talkin Tacos gets over 700 new customers from Google. This is because they rank at the top using Owner’s website builder for all of their target terms – including “tacos in Miramar”, and dozens of their menu items.
Branded mobile app
Talkin Tacos now has its own branded app, and it’s a hit among regulars. Over 10,000 of their customers downloaded it within 90 days of launching it. In just 4 months, they’ve gotten over 100 5-Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
Loyalty system
They now have a database of over 40,000 customers, and tens of thousands of them enrolled into their loyalty program. Those customers repeatedly order directly from Talkin Tacos.
Why they needed to switch to Owner
Guest experience
The most important question to Mo and Omar is: what’s best for our guest? They felt they needed to make it easier for regulars to order takeout from them.
Losing money
DoorDash and UberEats were growing rapidly, which meant they were losing over $20,000 per month in delivery fees.
No sales increases
Their PoS system Toast doesn’t help proactively increase their sales.
Team morale
The delivery apps were growing as a part of the business and didn’t share tips, which meant lower wages for the staff. They wanted a platform that helped them drive more tips to compensate their staff and keep them happy.
"In less than 3 years, we’ve grown from 1 location to 6 locations and Owner has been an invaluable partner to us along the way – helping us increase sales."
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