How Talkin Tacos increased direct online sales by $100,000/m by using Owner with Toast

+$2,000,000 Sales

+970% Growth

+970% Savings


Mo and Omar

Mo and Omar are the co-owners of the rapidly growing Talkin’ Tacos concept.

They started the business after falling in love with Birria Tacos and wanting to bring a halal version of them to their community in South Florida.

Childhood best friends, they started the business in the scrappiest possible way – with a small Talkin’ Tacos food truck. It was quickly a hit, and when they expanded into a brick and mortar location, they knew they needed a great online presence.

Why they switched to Owner

Guest experience

The most important question to Moa nd Omar is: what’s best for our guest? They felt they needed to make it easier for regulars to order takeout from them.

Losing money

DoorDash and UberEats were growing rapidly, which meant they were losing over $20,000 per month in delivery fees.

No sales increases

Their PoS system Toast doesn’t help proactively increase their sales.

Team morale

The delivery apps were growing as a part of the business and didn’t share tips, which meant lower wages for the staff. They wanted a platform that helped them drive more tips to compensate their staff and keep them happy.

Before Owner

$4,000/m in direct online sales

$50 average check size

0 app installs


Dated website and online ordering

Talkin’ Tacos old website looked amateur. It didn’t create an experience that was appealing to new customers.


No branded mobile app

They couldn’t customize their previous Toast system’s look and feel to match their brand.


Dated website and online ordering

Talkin’ Tacos old website looked amateur. It didn’t create an experience that was appealing to new customers.

After Owner

$120,000/m in direct online sales

$57 average check size

10,000 app installs


Top rankings on Google to drive new customers

Every month, Talkin Tacos gets over 700 new customers from Google. This is because they rank at the top using Owner’s website builder for all of their target terms – including “tacos in Miramar”, and dozens of their menu items.


Branded mobile app

Talkin Tacos now has its own branded app, and it’s a hit among regulars. Over 4,000 of her customers downloaded it within 90 days of launching it. In just 4 months, they’ve gotten over 100 5-Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.


Loyalty system

They now have a database of over 40,000 customers, and tens of thousands of them enrolled into their loyalty program. Those customers repeatedly order directly from Talkin Tacos.

“ is a game changer for restaurants.”

In less than 3 years, we’ve grown from 1 location to 6 locations and Owner has been an invaluable partner to us along the way – helping us increase sales

Favorite features

Online Ordering
Branded App
Review Generation

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