9 Best Restaurant Website Builders To Grow Online Sales

Compare the top website builders for restaurants by function, cost and more to determine which will best support your business goals.

15 min read
January 30, 2024

Key takeaways

  • The best website builders for your business focus on restaurant needs, including features like online ordering, automated marketing, strategic upsells and more. 
  • Opt for an easy-start website builder over a more complex content management system (CMS) if you’re unfamiliar with design and development or want to save on additional service costs (like hosting, domain registration, developer hours, etc.).
  • Identify your website’s main goal — do you want to increase direct sales with online ordering or attract new customers with increased traffic from Google? Compare website builders by your must-have features. 

It’s nice to show off beautiful websites with great branding and photography, but restaurant websites should prioritize driving sales. It deserves a well-designed site with features that drive online orders, attract customers and beat your local competition. 

Restaurants have extremely specific needs, and I get it — you’re not a web designer, and you’re already busy running your restaurant. 

At Owner.com, we’re here to help, so we compiled the best restaurant website builders that make it quick and easy to create a beautiful site that also attracts more customers and grows your sales. 

1. Owner.com To Drive Sales and Profit

Screenshot of an Owner.com restaurant website online ordering menu.

Talkin’ Tacos’ online menu using Owner.com for their restaurant website.

Most restaurant website builders focus on your brand and menu, limiting you to an online brochure with photography and contact details. Owner.com stands out as the first website builder designed with everything a restaurant needs to drive more direct orders.

Increase sales and grow your business with built-in features, like:

  • Direct online ordering system designed to convert.
  • Strategic upsells to boost your bottom line.
  • Search engine optimization baked in to increase search visibility. 

My team and I designed Owner.com to be easy to use, even if you’re not a computer expert. We’ve also done the research and testing, so we know exactly what your homepage needs to get customers to place an order. For example, social proof and “order now” buttons everywhere. It’s why our websites convert more traffic for customers. 

Photo of a restauranteur with the statistics that Owner.com converts 2-4x better.

Sites are also designed to maximize search engine optimization (SEO) to attract new customers and beat the competition in search results. Best of all, it uses the power of AI to do this automatically so you can focus on great food and happy customers.

Key features:

  • User-friendly platform, so you don’t need to be tech-savvy to launch. 
  • Websites designed with restaurant goals in mind to increase direct sales. 
  • Built-in SEO and automated marketing to drive customer conversions.
  • Pricing model: Monthly subscription. Zero commissions.

2. BentoBox for Expert Designs

Screenshot of a Bento Box restaurant website.

BentoBox might be the option if a custom site design that prioritizes your brand is most important to you. It still offers some restaurant marketing features, but increasing sales isn’t the main goal. 

Restaurant sites are designed by BentoBox’s in-house design team, which specializes in sites that make a great first impression. 

Rather than a template, each brand gets individually crafted website designs. However, you can’t totally revamp the site for free after the BentoBox designer finishes the design. BentoBox also owns final designs, so transitioning to another service later may be troublesome. 

 The service also comes with several built-in marketing features, including:

  • Real-time data.
  • Online ordering and reservations.
  • POS and e-commerce.
  • Loyalty programs.
  • Email marketing automation.

Website building services range between $149 and $249 a month, while specific products, like online ordering and reservation systems, are priced independently. 

It’s also worth noting that BentoBox has a particular interest in digital accessibility features that improve user experience and help your site reach more customers. Accessible design considerations like high-contrast images for people with reduced vision, colorblind safe color schemes and ALT text for screenreaders help people navigate your restaurant site, make ordering easier and reduce your liability. 

Websites have assistive audio and video features, responsive layouts for mobile devices, accessible fonts and colors and more, in compliance with the Americans with Disabilities Act (ADA).

If you’re looking for a custom website with expert restaurant designs, BentoBox is worth a try. 

Key features:

  • Custom design and responsive layouts for a beautiful and functional website. 
  • Built-in marketing features to grow sales with automated email marketing, SEO and more. 
  • Accessibility features baked in to convert more customers and reduce your lawsuit liability. 
  • Cost: $149-$249 per month.

3. Popmenu for Stunning Menu Photography

Screenshot of a Popmenu restaurant website menu.

Popmenu is a restaurant marketing solution and website builder with a particular focus on menu design. Of course, there’s a host of other perks, including:

  • Online ordering and reservations
  • Dynamic menu design
  • Original photography
  • Personalized offers and loyalty programs
  • Customer profiles

Where they really shine is their photography. Great food photos are huge for your menu design. When a customer can’t see or smell your food, how else are you going to convince them your fettuccine alfredo is better than the next?

Popmenu photography provides a three-hour shoot and produces 100 images for up to 25 items, plus a few location shots. And since you own your photos, you can add them to your restaurant, social media, Google My Business page and more. 

The menu itself is adaptive and easy to update at any time. Its other website features are robust, but it lacks the optimization to drive new users (and conversions) to your site. It’s not well designed for sales and doesn’t offer any loyalty program perks like many Popmenu competitors

Popmenu partners with restaurants of all sizes, from established indie restaurants to large hospitality groups. So it’s worth a demo to get a quote if you’re too small or niche for some other full-service restaurant website builders but want all of the marketing and sales perks. 

Key features:

  • Customizable and dynamic menu designs that are easy to update. 
  • Photoshoot for up to 100+ original photographs of your menu and location.
  • Offers POS and payment integrations for extended service offerings through third-party apps like Toast and Stripe.
  • Cost: $149-$349 per month.

4. Squarespace To Get Started With Templates

Screenshot of a Squarespace restaurant website template.

Squarespace is a website builder with hundreds of templates available and complete customization for fonts, colors, buttons and more. The focus is on beautiful design with rich images, photo-focused templates and tools to edit page templates across your site. 

Squarespace has a large photo library, but be careful not to rely on it. Original photography is a must-have to showcase your food. Potential customers can’t rely on their smell or taste while browsing the web, so you have to indulge their visual senses with delicious-looking food, instead. 

You can create a simple site that looks great with a template and basic site builder functions. However, you’ll need to dig into the code if you really want to customize your site. 

Ultimately, Squarespace isn’t built for restaurants. There are enough options to make it work with third-party integrations like ChowNow and Tock, and it’s relatively easy to get started. But the platform lacks built-in support for restaurant solutions that food-focused builders deliver on, like online ordering and loyalty programs. 

Key features:

  • Highly customizable sites with an easy-to-use builder and custom CSS capabilities.
  • Large library of well-designed templates for easy site creation.
  • Integrates with some third-party apps for a cost. 
  • Cost: $23-$49 per month.

5. UpMenu for a DIY Restaurant Design

Screenshot of a Upmenu restaurant website.

Sometimes, you just can’t find that perfect, ready-to-use template, but as a restaurant owner, you also don’t have the coding knowledge to build a site from scratch. You’re not out of luck yet!

With a host of restaurant marketing features, you’ll appreciate UpMenu’s drag-and-drop editor with over 100 restaurant-specific templates. So you can find a template that’s close enough and customize features and layouts until it’s just right. 

Bonus — UpMenu manages web maintenance, including your hosting and SSL security certificate, so you can focus on customizing the site. There’s no coding required, so no worries if you’re not exactly a computer whiz.

I know you want to see your perfect website vision come to life, but you have to be careful customizing your site if you’re not a web designer. It’s easy to go overboard. Too many features can create confusing layouts or poor visual design, and they might not support your restaurant goals. 

Our advice: Know what your customers want and do the research to identify which features best serve your customers and growth. 

Like other restaurant-specific builders, online ordering and automated marketing tools are baked in to help drive sales. But since you design the site yourself, you’re not guaranteed a design optimized for sales. You’ll have to choose between your goals: creative control of your site or a site designed to increase conversions?

Unlike many restaurant builders, Upmenu offers a free version for you to test the service before you commit. The DIY service is also more affordable than more robust services, starting at $49 a month and climbing to $169 for premium users

Key features:

  • Affordable price plans, including a free trial before buying. 
  • DIY builder is user-friendly, with hundreds of templates available. 
  • Websites include select marketing and online ordering features baked in. 
  • Cost: $49-$169 per month.

6. Wix for Websites on a Budget

Screenshot of a Wix restaurant website template.

Wix makes building a website easy and affordable. The best part is that it’s free if you’re looking for a simple site and online menu, but it’s not perfect. You can’t fully customize your domain and site, which will feature Wix branding.

The service isn’t exclusively for restaurants, but Wix Restaurants’ advanced features are available for as little as $16 a month. This is great if you’re just starting out and want a site ASAP, but you’re likely to outgrow a Wix site if you’re more established. 

Features like:

  • Online ordering system.
  • Online table reservations.
  • Removal of Wix branding.
  • Connecting your own domain.
  • Extra bandwidth and storage.
  • Premium customer support.

With over 60 restaurant-specific templates, building a website is beginner-friendly, and you can start creating in seconds. Browse templates and begin editing before committing to a payment.

But, there are plenty of downsides to know. The sites aren’t well optimized, so you’ll need to know a little something about SEO to show up in search results. It’s also not the most robust system. There are plenty of additional features to choose from, and you have to pay extra for each one. It’s not purpose built with important restaurant marketing and management services.

Key features:

  • Free and premium features available for every budget.
  • Easy-to-use builder for custom designs without heavy coding.
  • Cost: $16-$159+ per month.

7. Webflow for Full Customization

Screenshot of a Webflow restaurant website template.

Webflow is another CMS that meets various business website needs with restaurant-specific features available, including several premium responsive restaurant templates and e-commerce integrations. 

I’m personally a fan and use Webflow for the Owner.com blog you’re on right now! 

But as a whole, Webflow requires more design and development knowledge than other drag-and-drop builders. It’s relatively easy for beginner builders without coding requirements, but you do have to build your own site or customize a template. 

If you have the budget for a great designer, the sky's the limit. But we wouldn’t recommend you go it alone if you’ve never worked with websites before.

Webflow also connects with a large app library so you can customize your site with features that aren’t automatically included. This might mean adding user reviews and social proof to your homepage, or adding an online reservation and ordering system to increase your direct sales. 

Webflow offers a free starter tier to launch your site, while paid plans range between $14-$39+ a month (billed annually). There’s a lot to love if you want a well-integrated, fully-owned site, but it might not be a great fit for nontechy owners. 

Key features:

  • Great marketing and e-commerce integrations for everything from SEO to online ordering.
  • Visually impactful and customizable templates for stunning, branded websites. 
  • Cost: $14-$39+ per month.

8. WordPress for Every Website Need

Screenshot of a WordPress restaurant website template.

WordPress is the most popular CMS in the world, with over 50,000+ plug-ins and tools to personalize every aspect of your website. It’s a customizable and functional powerhouse with hundreds of restaurant-specific plugins for marketing, sales and management solutions. 

Sounds perfect, right?

These features are a huge perk, if you know what you’re doing. If you’re not familiar with the back end of a website and don’t know basic coding, navigating WordPress might not be so easy. You’ll likely need to hire a developer for a fully functional and polished website. 

With a CMS like WordPress, you have to find your own hosting services, security certifications and other necessary applications that many website builders include from the beginning. But, since restaurant websites are relatively straightforward, you’ll never need most of the available plug-ins. 

WordPress offers a free version with a large template library, so there’s no harm in giving it a try. But there are better solutions these days if you don’t have the time to learn web design and hunt down the perfect plugins.

Key features:

  • Highly customizable with thousands of plug-ins for web design, marketing, e-commerce and other valuable features. 
  • Easy to update and scale with your business so you can add or remove features as needed. 
  • So many features are costly and can complicate the website-building process for inexperienced users.
  • Cost: Free to $45+ per month.

9. Weebly for Dine-in Restaurants

Screenshot of a Weebly restaurant website template.

If you don’t need a secure e-commerce feature or online delivery ordering, Weebly might be the perfect solution. This builder is simple to use with drag-and-drop functionality and an affordable monthly price starting at $10 a month (when billed annually).

You can quickly launch your website with posted hours, restaurant details and an online menu. 

It’s a decent builder, but Weebly isn’t the best fit for an established restaurant, and it doesn’t scale as well as some other options. You’ll have to pay higher-tier premiums for the most important restaurant features and connect with a third-party app to offer online ordering. 

Weebly is affordable and worth a free test drive if you just need a polished website and your restaurant isn’t established yet. But consider how your website needs will evolve in the next year or five and whether Weebly is a long-term fit. 

Key features:

  • Affordable and easy-to-use builder for small and dine-in restaurants. 
  • A good choice for basic restaurant website needs, like an online menu and location. 
  • Requires third-party app integration for online ordering and more advanced features. 
  • Cost: Free to $26 per month.

Must-Have Restaurant Website Features

Most website builders have restaurant templates that include an online menu and location details, but let’s be honest. That’s not nearly enough to increase your sales

Restaurant-specific builders allow you to prioritize marketing and ordering features like interactive menu designs, delivery and even smart upsells. Depending on your restaurant goals, you don’t want to pass on these valuable features.

Online Ordering To Sell More Food

First and foremost, your website should increase your sales, or else what’s the point? 

Start with online ordering, a vital e-commerce tool that allows users to browse your menu, order takeout or even place a delivery order directly on your site. A great menu plus the convenience of online ordering equals more monthly sales. 

Owning your online sales means no unfair third-party app commissions

An “order now” button is great, but there’s more to consider. Your website design as a whole has a part in increasing sales, and you should optimize it accordingly:

  • Original photography to showcase your dishes.
  • Easy online orders with a main menu button and homepage CTAs.
  • Social proof with customer reviews.
  • Attention grabbers are above the fold, so users don’t have to scroll.
Website illustration highlights important features like CTAs, social proof, and online ordering.

Automated Marketing To Attract More Customers

We all know that restaurant marketing is essential, but you likely didn’t open a restaurant to launch your marketing career. Promoting a store is time-consuming and challenging, but did you know your website can do a lot of the marketing for you?

Most restaurant-specific website builders include automated marketing features, like customer databases, promotions, upsells and email marketing. 

Save yourself some time and fold marketing into your website design. A few simple steps are worth the effort, like adding individual pages for each menu item to maximize your restaurant’s SEO or highlighting your bestsellers at the top of your homepage. 

Think through how a customer approaches your website and what they want to see first. Then, make a website that meets their needs. 

Custom Designs That Compliment Your Branding

Since cohesive design makes you memorable and increases trust with your customers, a custom website is key to converting users and keeping them coming back. 

That said, too much customization is counterproductive. If you’re not a designer, creating a polished, professional website design by yourself is challenging, and some choices might hurt the user experience more than it helps. 

Many website builders like Webflow and UpMenu provide full creative freedom, but that’s not the right choice for every owner. Find a service that professionally designs your website with your brand in mind and still allows you to maintain and update the site yourself for peak efficiency. 

Drive Direct Connections With Your Customers

Owning your own website increases your digital visibility and promotes more sales with online ordering and smart site structures. However, there’s no single best restaurant website builder. It depends entirely on your restaurant’s style, goals, size and more. 

Ready to launch a new site with all of the perks and enjoy full ownership of your online sales? Learn how Owner.com works and level up your tech. 

Frequently asked questions

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Their customer service is, bar none, the best and they’ve really helped with our success. In less than 5 weeks we have over $25,000 in sales and it’s the middle of winter not our busy season. I’m excited for the future and recommend it!

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Adam Guild is the CEO of Owner, a restaurant marketing platform that makes online growth easy for restaurants.


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