How Sushi Me Roll'n’ increased direct online sales by $91,000 using Owner.com
Phillip and Karen opened their dream sushi restaurant in West Covina, using their savings. Their affordable sushi concept was a hit with the community. However, increasing takeout orders through delivery apps meant high fees eating into their profits. They needed a way to encourage direct orders to protect their growing business.
+$91,000 Sales
+47% Growth
+54% Savings
How Their Online Experience Changed
Before Owner
$1,000/m in direct online sales
$43 average check size
0 Top Google rankings
Dated website and online ordering
Phillip’s old website looked old and amateur. It wasn’t ranking at the top of Google to help him drive new customers, and customers didn’t trust it.
No branded mobile app
Sushi Me Roll'n was also missing a branded mobile app. Initially, Phillip didn’t think that it would work for his customer base. Would people really download an app for his single-location sushi restaurant? It turned out that the answer was yes.
With Owner
$10,000/m direct sales
$52 average check size
5 Top Google rankings
Modern website that drives new customers with Google SEO
Phillip’s new modern website not only gives customers a GREAT first impression, but it now ranks at the top of Google for many of his target keywords. Customers trust ordering from it because of how professional and easy the experience is on any device.
Branded mobile app
Sushi Me Roll'n now has its own branded app, and it’s a hit among regulars. Over 300 people downloaded it within 30 days of launching it, and it has become the primary way people order takeout. They love how much faster the experience is, being able to place their orders in under 30 seconds.
Marketing automations
Once Phillip gets customer data from his website and app, he’s uses the Owner platform to market to those customers automatically with email, text marketing, and push notification. This helps him stay top of mind with customers and increase sales by over $1,500 per month.
Why they needed to switch to Owner
Frustration
DoorDash and UberEats were taking over 30% of every order, plus all of his customer data. The worst part is that they were growing fast and cannibalizing his website and in-store sales, with less profitable revenue.
Losing money
The best Sushi restaurants have a profit margin under 15%, so even with price increases on third party delivery (which takes 30%), those orders weren’t profitable.
No sales increases
Phillip didn’t feel that his previous website or online ordering were doing enough to drive direct online sales.
Better experience
Phillip wanted his regulars to be able to easily order from him using his own app.
“At a time when our guests are demanding convenience and technology, having a really strong online presence is really important. It was impractical and way too expensive before Owner, but now over 1 year in, I can say this is the perfect solution”
