How Sushi Me Rollin’ increased direct online sales by $77,000 using Owner

In the midst of the pandemic, they upgraded their online presence to drive more sales using Owner and they haven’t looked back.

$100,000 Sales

45% Growth

+54% Savings


Phillip Hang

Phillip and his wife Karen used their savings to pursue their dream of opening a restaurant.

Their concept of delicious and affordable sushi for their community in West Covina was a huge hit, but there was a problem. More and more customers were ordering takeout on the delivery apps, and that meant they were getting screwed with fees.

They needed a way to get people to order directly from them to make sure that this rapidly growing part of their business didn’t ruin their business.

Why he switched to Owner


DoorDash and UberEats were taking over 30% of every order, plus all of his customer data. The worst part is that they were growing fast and cannibalizing his website and in-store sales, with less profitable revenue.

Losing money

The best Sushi restaurants have a profit margin under 15%, so even with price increases on third party delivery (which takes 30%), those orders weren’t profitable.

No sales increases

Phillip didn’t feel that his previous website or online ordering were doing enough to drive direct online sales.

Better experience

Phillip wanted his regulars to be able to easily order from him using his own app.

Before Owner

$1,000/m in direct online sales

$45 average check size

0 top Google rankings


Dated website and online ordering

Phillip’s old website looked old and amateur. It wasn’t ranking at the top of Google to help him drive new customers, and customers didn’t trust it.


No branded mobile app

Sushi Me Rollin’ was also missing a branded mobile app. Initially, Phillip didn’t think that it would work for his customer base. Would people really download an app for his single-location sushi restaurant? It turned out that the answer was yes.


Dated website and online ordering

Phillip’s old website looked old and amateur. It wasn’t ranking at the top of Google to help him drive new customers, and customers didn’t trust it.

After Owner

$10,000/m top Google rankings

$52 average check size

5 top Google rankings


Modern website that drives new customers with Google SEO

Phillip’s new modern website not only gives customers a GREAT first impression, but it now ranks at the top of Google for many of his target keywords. Customers trust ordering from it because of how professional and easy the experience is on any device.


Branded mobile app

Sushi Me Rollin’ now has its own branded app, and it’s a hit among regulars. Over 300 people downloaded it within 30 days of launching it, and it has become the primary way people order takeout. They love how much faster the experience is, being able to place their orders in under 30 seconds.


Marketing automations

Once Phillip gets customer data from his website and app, he’s uses the Owner platform to market to those customers automatically with email, text marketing, and push notification. This helps him stay top of mind with customers and increase sales by over $1,500 per month.

“Owner is our secret weapon for online success.”

“At a time when our guests are demanding convenience and technology, having a really strong online presence is really important. It was impractical and way too expensive before Owner, but now over 1 year in, I can say this is the perfect solution”

Favorite features

Website Builder
Branded App
Marketing Automations

Other Case Studies

Talkin Tacos

Read more

Saffron Indian Kitchen

In the midst of the pandemic, Saffron rebuilt their online presence using Owner and hasn’t looked back.

Read more

Get a free demo

Grow more for less, and simplify your online presence.

24/7 support

Owner has the highest rated client support in restaurant software. We're here for you 24 hours a day, every day of the week, including holidays.

  • Free coaching
  • Monthly events
  • Chat & Phone

Top-rated solution is the leading platform in restaurant marketing. Feel free to check out our online reviews.

  • No contract lock-in
  • Ease of use award
  • G2 Leader Fall 2023