How Metro Pizza increased direct online sales by $10,000/m by swapping ChowNow for Owner

+$112,000 Sales

+54% Growth

+$29,000 Savings


John and Sam

Sam and John grew up in the pizza business, and created the world famous Metro Pizza over 35 years ago. They are consistently ranked as a top 10 pizzeria in the United States.

But headed into 2023, they felt like they were falling behind digitally.

Why they switched to

Guest experience

The most important question to John and Sam is: what’s best for our guest? They felt they needed to make it easier for regulars to order takeout from them.

Losing Money

DoorDash and UberEats were growing rapidly, which meant they were losing over $40,000 per month in delivery fees.

No sales increases

Their previous online ordering system ChowNow wasn’t helping proactively increase their sales.

Better experience

They love working with the team, from onboarding to ongoing support.

Before Owner

$95,000/m Direct Online Sales

$60 Average Check

0 App Installs


Dated website and online ordering

Metro Pizza’s old website looked old and amateur. It didn’t create an inviting experience.


No branded mobile app

They couldn’t customize their previous ChowNow system’s look and feel to tell their story.


Dated website and online ordering

Metro Pizza’s old website looked old and amateur. It didn’t create an inviting experience.

After Owner

$112,000/m in direct online sales

$68 average check size

11,000 app installs


State of the art experience that guests LOVE

In just 4 months, they’ve received 100 5-Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.


Branded mobile app

Metro Pizza now has its own branded app, and it’s a hit among regulars. Over 11,000 of their customers downloaded it within 90 days of launching it, and it has become the primary way people order takeout from them. They love how much faster the experience is, taking just a few seconds to order instead of minutes.


Hybrid delivery

They now have the flexibility to use a combination of their own in-house drivers and third-party delivery drivers. If one of their drivers calls in sick, they can use third-party delivery drivers for direct orders within seconds –– making sure customers are never left waiting.

“ is the most innovative solution we’ve come across in 35 years”

“To succeed today, restaurants need to offer amazing online experiences to guests. helped us do that in a way that was actually easy.”

Other Case Studies

Cyclo Noodles

In just 6 months, Cyclo Noodles went from $1,200 to a staggering $104,500 direct online sales per month.

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Saffron Indian Kitchen

In the midst of the pandemic, Saffron rebuilt their online presence using Owner and hasn’t looked back.

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