Sam and John grew up in the pizza business, and created the world famous Metro Pizza over 35 years ago. They are consistently ranked as being a top 10 pizzeria in the United States,
Headed into 2023, they felt like they were falling behind digitally.
The most important question to John and Sam is: what’s best for our guest? They felt they needed to make it easier for regulars to order takeout from them.
DoorDash and UberEats were growing rapidly, which meant they were losing over $40,000 per month in delivery fees.
Their previous online ordering system ChowNow wasn’t helping proactively increase their sales.
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Metro Pizza’s old website looked old and amateur. It didn’t create an inviting experience.
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They couldn’t customize their previous ChowNow system’s look and feel to tell their story.
3
Metro Pizza’s old website looked old and amateur. It didn’t create an inviting experience.
1
In just 4 months, they’ve received 100 5-Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
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Metro Pizza now has its own branded app, and it’s a hit among regulars. Over 4,000 of her customers downloaded it within 90 days of launching it, and it has become the primary way people order takeout from them. They love how much faster the experience is, taking just a few seconds to order instead of minutes.
3
They now have the flexibility to use a combination of their own in-house drivers and third-party delivery drivers. If one of their drivers calls in sick, they can use third-party delivery drivers for direct orders within seconds –– making sure customers are never left waiting.
“To succeed today, restaurants need to offer amazing online experiences to guests. Owner.com helped us do that in a way that was actually easy.”
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