How Metro Pizza increased direct online sales by $10,000/m by swapping ChowNow for Owner
Sam and John created the world-famous Metro Pizza over 35 years ago. But headed into 2023, they felt like they were falling behind digitally.
+$112,000Sales
+54% Growth
+$29,000 Savings
How Their Online Experience Changed
Before Owner
$95,000/m Direct Online Sales
$60 Average Check
0 App Installs
Dated website and online ordering
Metro Pizza’s old website looked old and amateur. It didn’t create an inviting experience.
No branded mobile app
They couldn’t customize their previous ChowNow system’s look and feel to tell their story.
With Owner
$112,000/m in direct online sales
$68 average check size
11,000 app installs
State of the art experience that guests LOVE
In just 4 months, they’ve received 100 5-Star Reviews directly from their new online system and have earned a 4.9/5.0 star satisfaction rating from guests using the system.
Branded mobile app
Metro Pizza now has its own branded app, and it’s a hit among regulars. Over 11,000 of their customers downloaded it within 90 days of launching it, and it has become the primary way people order takeout from them. They love how much faster the experience is, taking just a few seconds to order instead of minutes.
Hybrid delivery
They now have the flexibility to use a combination of their own in-house drivers and third-party delivery drivers. If one of their drivers calls in sick, they can use third-party delivery drivers for direct orders within seconds –– making sure customers are never left waiting.
Why they needed to switch to Owner
Guest experience
The most important question to John and Sam is: what’s best for our guest? They felt they needed to make it easier for regulars to order takeout from them.
Losing Money
DoorDash and UberEats were growing rapidly, which meant they were losing over $40,000 per month in delivery fees.
No sales increases
Their previous online ordering system ChowNow wasn’t helping proactively increase their sales.
Better experience
They love working with the Owner.com team, from onboarding to ongoing support.
“To succeed today, restaurants need to offer amazing online experiences to guests. Owner.com helped us do that in a way that was actually easy.”
