How Doo-Dah Diner increased direct online sales by $84,000 using Owner

They switched their online presence from their PoS Square to drive more sales using Owner, and it really worked.

$70,000 Sales

+54% Growth

$19,000 Savings

Meet

Timirie Shibley

Timirie and her husband Chef Patrick operate the world famous Doo-Dah Diner in Wichita Kansas.

They started their restaurant 12 years ago, wanting to create a home-y diner where their community in Wichita could come together. It was a smash success, consistently being rated in the top 10 diners in the United States across major media outlets.

In addition to operating the Doo-Dah Diner, Timire was the Chairwoman at the Kansas Restaurant Assosciation and is a major restaurant industry influencer.

Why she switched to Owner

Guest experience

Her regular customers were craving an easier way to order from her and didn’t like the many steps of the Square system.

Losing Money

Because so few people were ordering from her previous Square website, it meant she was losing potential sales.

No sales increases

In Timirie’s opinion, Square wasn’t doing enough to actually help her drive online sales. It was falling behind as a small fraction of orders versus the delivery apps.

Keep staff happy

Staff hated preparing orders for DoorDash and Delivery.com because they would take all of the tip money from them. She wanted a way to increase their compensation to help with team morale and retention.

Before Owner

$3,000/m Direct Online Sales

$45 Average Check

0 Top Google Rankings

1

Dated website and online ordering

Timirie’s old website looked old and amateur. It wasn’t ranking at the top of Google to help her drive new customers, and customers didn’t trust it.

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2

No branded mobile app

Doo-Dah Diner was also missing a branded mobile app. Initially, Timirie didn’t think that it would work for his customer base. Would people really download an app for his single-location sushi restaurant? It turned out that the answer was yes.

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3

Dated website and online ordering

Timirie’s old website looked old and amateur. It wasn’t ranking at the top of Google to help her drive new customers, and customers didn’t trust it.

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After Owner

$7,000/m Direct Online Sales

$52 Average Check

5 Top Google Rankings

1

Modern website that drives new customers with Google SEO

Timirie wanted an online system that would actually help her drive new customers, and she now ranks at the top of Google for key terms like “best diner in Wichita” and “best breakfast in Wichita” — driving over 40 new customers every month.

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2

Branded mobile app

Doo-Dah Diner now has its own branded app, and it’s a hit among regulars. Over 500 of her customers downloaded it within 30 days of launching it, and it has become the primary way people order takeout from her. They love how much faster the experience is, taking just a few seconds to order instead of minutes.

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3

Commission-free delivery

Timirie hated offering delivery through the delivery apps before, because it was outrageously expensive for her. But now, she has a flat rate delivery system set up that drives her over $2,000 per month in delivery business.

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“Owner is a must if you’re serious about growing your restaurant.”

“At a time when our guests are demanding convenience and technology, having a really strong online presence is really important. It was impractical and way too expensive before Owner, but now over 1 year in, I can say this is the perfect solution”

Favorite features

Google SEO
Branded App
Website Builder

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