How Mattenga’s Pizzeria drove $192,000 in 30 days with Owner.com
Matt and Enga, engineers turned restaurateurs, founded Mattenga's Pizzeria in 2014. After partnering with Owner, they grew sales by almost $200k in one month, boosted Google visibility, and drove thousands of branded app downloads.
+$192,000 sales growth in 30 days
+15,000 more online orders
1,000 branded app downloads
How Their Online Experience Changed
Before Owner
Off-domain online ordering
0 branded app installs
$35 average check size
Off-domain OLO
Clicking “Order Online” sent guests offsite, so Google treated checkouts as offsite. This hurt Mattenga's Google rankings even even with ~1,500 reviews.
No branded mobile app
Before launch, they didn’t have a customer app—guests couldn’t enjoy saved payments, rewards reminders, or quick reorders.
With Owner
On-domain online ordering
1,000+ app downloads in first month
$55 average check size
Top-ranking website on Google
On-domain ordering keeps customers on their site. AI-generated landing pages for every neighborhood and menu item dramatically improved search rankings.
Branded mobile app
Mattenga's now lives on customers' phone home screens. Push notifications and loyalty rewards keep regulars coming back more frequently. After their app launched, Mattenga's drove $2,500 in additional sales on Day 1.
All-in-one automated platform
One system handles website, ordering, marketing, loyalty, and operations across all 7 locations. Automated campaigns run themselves, freeing up Enga's time for her top priorities and for family.
Why they needed to switch to Owner
Scale to 10+ locations
The systems that got Mattenga's to 7 locations wouldn't get them to 10 and beyond. They needed automation and best practices built in.
Invisible on Google
After 10 years and 1,500 reviews, they still weren't ranking. Google was penalizing their off-domain ordering system.
Leaving money on the table
Low conversion rates, poor upselling, and minimal repeat ordering meant they weren't maximizing their existing capacity and rent.
Time with family
Enga was spending countless hours managing disjointed systems. With their oldest child turning 15, they needed time back.
"Overall? Owner is a no-brainer to grow our sales. I’m very happy with our sales growth and we get great feedback from guests about Owner."
