Protect the future of small business owners.

We embrace the truth that customer success is our success, and prioritize that above all else. It’s the first thing we think about in all that we do.

We treat customer relationships like we expect them to last decades, always optimizing for the long term. We align our incentives with our customers.

We are generous with our time to go above and beyond for our customers, and aim to deliver the best experiences they’ve ever had with any company.

We’re optimistic about the future and grateful about where we are, and our high-energy culture spills into the world around us.
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We celebrate our wins and the wins of our customers.
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The good vibes brighten every interaction we have with our teammates, customers and partners. We recognize that startups are too hard to dwell on the negatives, and that part of the challenge is to keep a positive view of the future even while solving the most trying problems.

We live or die by how fast we get things done. Speed is the most important advantage that startups have. But we refuse to accept the false tradeoff that speed comes at the expense of quality.
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We set aggressive timelines that the world tells us are impossible. We don’t depend on external folks for our core timelines, whether they are vendors, restaurant partners, or even other teams. We cannot and will not move at someone else’s pace.

We set our own timelines and find a way to make them happen. When setting timelines, we default to thinking in hours and days, not weeks and months.

We do this while expecting high standards from each other. Building things quickly isn't enough. We must also be proud to sign our name to the things we build.

Every person on our team is an owner in our business. Our goal is to inspire our teams rather than to manage them.
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We trust people on our team to do what they think is best for Owner, giving them freedom and information in support of their decisions. When we see problems, small or large, we never think “that’s not my job.”
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Instead, we have a sense of responsibility and ownership that pushes us to always go above and beyond to make our business better. It’s not enough just to execute tasks in the same way every day. Everyone on the team is responsible for consistently improving systems and improving the company by 1% every day.

The first thing that we look for in new teammates is a high rate of learning, because startups change so quickly that learning quickly is necessary for thriving in them. We believe that reading is a superpower because it allows us to learn from experts.
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We can compress experts’ years of learning into hours by studying books, courses, and interviews. We constantly seek out insights from people who are better than we are.
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Our company is scaling fast, and we must scale our knowledge with it to keep pace.