How Rig A’ Tony’s grew higher-ticket catering and cut third-party fees with Owner.com
Lisa Desisto, owner of Rig A’ Tony’s Italian Takeout, spent 25 years building her business. After switching to Owner, she moved catering in-house, increased average order value, and turned Google into her top sales channel.
+20% Online sales & catering growth
$7k In monthly savings
30% Sales through 5-star app
How Their Online Experience Changed
Before Owner
20–30% lost to third-party fees
Manual catering process
High fees eating profit
One month alone, Lisa paid $7,000 to a third-party platform. “That’s your profit,” she said.
Time-consuming ordering process
Staff had to take catering orders over the phone, repeating the same questions while juggling in-store prep.
With Owner
+20% growth in online + catering sales
$250 average catering order
50% of sales from Google
More profit per order
No 20–30% commissions. Every order comes through direct, with customer data attached.
SEO brings in new customers automatically
“50% of all my sales come from Google,” Lisa said. Even without knowing how SEO works.
Loyalty and mobile app drive repeat orders
Customers earn rewards and reorder through the app, sitting alongside major chains on their phones.
Why they needed to switch to Owner
Stop losing profit to third parties
Catering platforms were taking up to 30% per order, cutting deep into margins. Bringing orders direct meant keeping that revenue in-house.
Capture higher-value catering demand
Lisa saw more upside in fewer large catering orders than many small tickets. Online ordering made it easier to consistently land and manage those bigger orders.
Reduce stress during peak hours
Phone-based ordering slowed down service and pulled staff away from food prep. Moving orders online freed up the kitchen and kept service moving.
Compete with national chains
With Owner, Rig A’ Tony’s shows up next to top brands in search and on customers’ phones. It gave a single-location shop the same visibility as larger competitors.
"Owner is an amazing tool that everyone should look at. I don't have to give that 30%, and I'm able to follow up with every single customer. Without Owner, I don't think I would still be in business today. That's the truth."
