How Township Line Pizza nearly doubled online and in-store net sales

Sarkis Panossian and his family run Township Line Pizza in Drexel Hill, Pennsylvania. By switching to Owner, they saved thousands in third-party fees, boosted their Google rankings, and increased direct orders through a custom website and app.

$61,340 Counter sales through Owner POS
$600k+ Online sales over 12 months
56.9% Year-over-year online sales growth

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How Their Online Experience Changed

Before Owner
- +$8,000 in monthly fees
- $38 average order value
- 0 Top 3 rankings on Google
- Costly third-party fees
  Nearly $8,000/month paid to delivery apps.
- No visibility in Google search
  Township Line Pizza appeared on the second page of search results; brand visibility was low due to third-party app listings.
With Owner
- +$5,000 in monthly savings
- $50 average order value
- 11 Top 3 rankings on Google
- Saved thousands of dollars in fees
  Now saving nearly $60,000 per year in reduced fees thanks to growing their direct online orders with Owner.
- New sales every week from Google
  Around $2,390 in sales from Google every week, thanks to Owner’s SEO improvements to boost ranking and visibility on Google.
- 5-star branded mobile app
  Township Line Pizza now has a custom app, enabling customers to browse photos, customize orders, and order directly without needing to call. This system allows Sarkis to manage multiple orders simultaneously and adjust pickup times.

Why they needed to switch to Owner

Cut high fees and make more money

The Panossian family was paying 25-30% in fees, costing them nearly $8,000 a month. Switching to Owner saved them thousands every month.

Get back on top of Google

Third-party platforms had taken over their Google listing. Owner fixed this, bringing them back to the top of searches and driving more direct orders.

Make ordering easier for guests

Owner’s website and app made it easy for customers to order directly, saving them money and improving their experience.

Build loyalty and boost repeat orders

With loyalty rewards, customers save money by ordering directly, making them more likely to use Township Line Pizza’s website or app.

"The greatest thing that Owner has given us, in addition to all the other stuff, is just the money coming into my company now. We're not paying out $8,000 a month in fees—that covers everything to run my store. I can use that money to pay for a new employee, new equipment, or to grow my business."

Sarkis Panossian — Township Line Pizza

$61,340 Counter sales through Owner POS
56.9% Year-over-year online sales growth
$600k+ Online sales over 12 months

The easiest way to grow your restaurant online

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How Township Line Pizza nearly doubled online and in-store net sales

How Their Online Experience Changed

Costly third-party fees

No visibility in Google search

Saved thousands of dollars in fees

New sales every week from Google

5-star branded mobile app

Why they needed to switch to Owner

Other success stories

The easiest way to grow your restaurant online