Joe was paying for marketing without knowing what worked
After 20 years in the golf industry, Joe bought a deli and set out to make it his own. He wanted people to discover the shop and come back for sandwiches made their way.
But his website and register didn’t work together the way he wanted. He also paid for a separate texting service without a clear view of what it was doing for the business.
He knew search mattered, but local restaurant marketing brought different challenges from his previous career. Spending money didn’t always tell him which efforts brought people through the door.
Rewards gave counter guests a reason to order ahead
Joe started with Owner for his website and online ordering. When Owner POS became available, he added it to connect the counter with the online business.
At the register, guests can enter their phone number to earn rewards. In Joe’s setup, they redeem those rewards online or at the kiosk, encouraging order-ahead visits while keeping counter service focused on taking orders.
That matters in a kitchen where every sandwich is customized. Advance orders give the team preparation time, and Joe adjusts pickup estimates as the rush changes.
The kiosk gives guests another option inside the deli. Joe says some prefer ordering there even when the counter is free, while others still want to talk with his staff.
Joe can recognize regulars and reach out between visits
Joe spends time asking new guests how they found the deli. He hears about Google searches and Maps, then uses loyalty and follow-up marketing to give those guests reasons to return.
He can also see who visits often and who hasn’t ordered recently. Automated offers reach eligible subscribers without Joe having to build every campaign himself.
Rewards support the way he wants the deli to grow. Guests earn points during a counter visit, then have a reason to try ordering ahead or using the kiosk next time.
App sales grew 193% in a year
App food sales rose 193%, from $7,422 in March through October 2025 to $21,757 in the same months of 2026. Over those 8 months in 2026, the register processed 16,796 orders and $317,304 in food sales through Owner POS. Website and app sales together rose 135%, to $54,173.
