He needed a way to earn the next order
Said opened Kabob Shack to share his family's open-fire grilled kabobs. But he needed a way to keep talking to customers after an order.
He paid for Google traffic, but visitors didn't always finish checkout. Without a strong loyalty program, he also lacked a clear incentive for their next visit.
He consolidated to one system to improve customer signup to the counter
Said started with Owner online in October 2024. His website made direct ordering easier, while loyalty rewards gave guests a reason to return.
Then he added Owner POS, starting at Temecula in August 2025. Broadway and Eastlake followed in March 2026, alongside kiosks.
With Owner POS and kiosks, Said can build his own customer database from walk-in orders, too. Guest details and order history help him get to know his customers, while loyalty and marketing give him ways to earn their next order. The value is a direct customer relationship he can keep building after
Online sales grew, with regulars placing most orders
Across all 3 locations, Kabob Shack's website and app generated more than $400,000 in food sales from October 2025 through September 2026. Website and app processed sales across all 3 locations grew 27% year over year, from $34,724 in September 2025 to $43,948 in September 2026.
About 67% of online orders came from returning guests in September 2026. Regulars accounted for roughly 2 out of every 3 website and app orders that month.
Guests also used their loyalty points on 108 orders in September 2026 across the website, app, register, and kiosks. Those redemptions show customers use the rewards Said offers, not just signing up.
From April through September 2026, his 3 locations handled more than $548k in food sales through Owner POS and kiosks. The counter now sits alongside his website and app as another place to build direct customer relationships.
Said also added Owner’s AI phone ordering, giving callers another way to order directly. From May through November 2, 2026, Kabob Shack processed $19.5k in food sales across 504 paid AI phone orders at its 3 locations.
Said also found that staff could pick up the new register. In his early feedback, he described an employee learning it without training.
