Guests wanted their points to work at the counter
Suzie's had an Owner website and app, but used Square and separate kiosks in the restaurant. Guests liked earning points through the app and began asking about rewards in-store.
Connecting the guest experience
Ashanti and Gus saw a chance to connect those experiences. They wanted guests to keep ordering from Suzie's, whether they used their phone or walked through the door.
The couple brought online and in-store ordering together
The family launched its Owner website in March 2025. Gus handed out ordering cards and added a flyer he designed to help guests understand the offer.
Before switching, Gus wanted to see how the new hardware would fit the restaurant's design. The couple added Owner POS in June 2026 and Owner kiosks in July to connect in-store ordering with the rewards experience guests knew online.
Monthly website and app net sales grew 186% in a year
Website and app net sales rose 186% from September 2025 to September 2026. Monthly online orders grew from 119 to 383 over the same period.
Over the same September-to-September comparison, in-store net sales grew 108% and total net sales grew 128%, excluding third-party delivery. In September, returning guests placed 289 of 383 online orders, about 75%.
The in-store change gave Ashanti and Gus another way to serve those guests. Owner kiosks processed 2,212 orders from their July 7 launch through September 2026.
