Brooklyn Pizza saves $6,000 in third party fees and increases direct sales to $22,000 across two of their pizzeria locations after going live with the Owner.com platform
In partnership with his marketing manager, Chris Luski, he came to us in March 2022 because they were tired of paying high fees to third party apps like UberEats and DoorDash. He knew that if he wanted to take back full control of his restaurant operations and online presence that he had to make a huge change for his business: having his own website that drove his customers to order directly from him and getting rid of the third party marketplaces.
He had a website with that linked out to third party marketplace apps for online ordering. He was determined to take back control of his operations and knew that he needed an all-in-one solution to help guests find him online and to create a seamless ordering experience to convert website visitors into placed online orders.
He was paying upward of 25% in commission fees to third parties for every order across both of his locations in Stirling and Short Hills and was getting tired of losing out on his pizzeria's hard-earned profits.
Since the end of March 2022 when he launched with Owner.com, he has over $143,000 in online sales and has saved over $39,000 in fees that he would have had to pay if he generated this much revenue via third party marketplace apps.
His website conversion rate is 18%, meaning that 18% of all website visitors end up placing an online order. The traditional conversion rate of standard websites ranges anywhere from 2-5%
How did they do it?
Using Owner, they created an experience that wins against all the other third parties on ease, value, and efficiency.
Both locations went live at the same time with Owner in less than a week.
With Owner, both Jose and his guests win. Brooklyn Pizza now has their own fully branded, tailored website that's been optimized for SEO, commission free online ordering, and automated marketing. Their guests enjoy a streamlined online experience with one-click ordering and a Loyalty Rewards program easy to use that can be used to redeem their favorite items.
With Owner, Jose and his staff are able to streamline their operations with an all-in-one solution that helps save them time and effort.
Other Case Studies
Carmelita's Taqueria & Grill went from $0 in direct online sales to over $20,000 a month after going live with the Owner.com platform
Barbie-Q went from $0 in direct online sales to over $3,000 after going live with the Owner.com platform
Get a free demo to see how Owner.com can help you increase sales, save on fees, and drive more direct orders