Pizza Katerina saves $4,000 in third party fees and increases direct sales to $15,000 after going dropping GrubHub and Seamless


Melodie Holman




Pizza Katerina

Melodie came to us at the end of August 2022 because she was tired of paying the high commission fees with GrubHub and Seamless. She also wanted to have a convenient way for her guests to order directly from Pizza Katerina while ensuring that she was retaining loyal customers and getting new sales. She wasn’t sure how all of this would be possible. How could she curate a Rewards Program, generate marketing campaigns, while also ensuring that the operations within her restaurant were running smoothly? Enter in



Melodie was paying 20% in commission fees and losing out on her hard-earned profits every single month while using Grubhub and Seamless. She knew there had to be a better way to not only provide a delightful guest experience but to also increase her sales and keep more of her profits.


She wasn’t sure how to improve her search results and had a ton of questions around SEO. She also wanted to find marketing tactics that worked with proven results.




Since the end of August 2022, she has more than $37,000 in direct online sales and has saved over $10,000 in third party fees she would have had to pay to GrubHub.


Thanks to the power of the platform, more than 40% of her direct online sales can be attributed to the automated marketing and SEO without having to lift a finger.


Bonus: Pizza Katerina was live in a matter of 3 days, from sign-up to the first order coming through which has empowered Melodie and her staff to take back control of their operations.

"You can get help from any where else like you can with support."

Melodie Holman

How did they do it?

Using Owner, Melodie could continue to focus on making delicious pizzas while the Owner platform took care of the rest.

Quick and Quality Onboarding Process

Melodie was up and running in a matter of 3 days from start to finish. Our comprehensive onboarding process is designed to get you up and running as quickly as possible so that you can start taking back control of your online digital presence.

Easy to Use, Proven Results

Owner provided Melodie with everything she needed to create a streamlined, easy, and efficient online experience for her guests.

All-in-one Solution

As any restaurant owner knows, there are a million moving parts to running a successful operation. From making sure the food is fresh and delicious to ensuring the dining room is clean and welcoming, there's always something to be done. With Owner, Melodie was able to boost her online sales with commission free online ordering, maximize her online presence with her new website fully optimized for SEO, all while continuing to delight her guests.

Other Case Studies

Carmelita's Taqueria & Grill went from $0 in direct online sales to over $20,000 a month after going live with the platform

Read Case Study

Barbie-Q went from $0 in direct online sales to over $3,000 after going live with the platform

Read Case Study
Drive more online orders to your restaurant

Get a free demo to see how can help you increase sales, save on fees, and drive more direct orders